BEHIND THE SCENES - Build Elegance in Nature: The Story Behind NifeliZ’s Mineral Collection
A Designer’s Journey: Where Travel Meets Bricks Joe, has always been a man of two passions: wandering the world and tinkering with tiny treasures. From the jagged peaks of the Rockies to the crystalline caves of Mexico, his travels have fueled a fascination with Earth’s hidden gems. So when the idea of creating a mineral-inspired building brick set arose, it wasn’t just a project—it was destiny. “I wanted to bring the magic of geology to your desk,” Joe says, grinning. “Imagine holding a piece of the planet’s history, but in bricks.” Why Minerals? Blame It on the Flowers (Sort o f) The story begins with a pivot. Initially, the team aimed to create a floral-themed building brick set. But Joe, ever the rebel, had other ideas. “Flowers are lovely, but minerals? They’re like nature’s mood rings—each one tells a wilder story,” he explains. The goal shifted: instead of petals, they’d craft Stibnite’s razor-sharp layers, Pyrite’s glittering cubes, and Amethyst’s mystical glow. “We wanted some...